The Future of Interactive Content with Zero-Party Data

Being up to date with the market and new insights is a must when working in an E-commerce email marketing agency, and the greatest lesson learnt in the last couple of years is the more powerful you get to do things just by yourself, the better your marketing is going to be. This will the help of tools, in order to create a trend that stays and thrive to others, and for sure will keep the people interested in wanting more from your business and indirectly providing their interests in exchange of a product or item that will help them.

We always heard about third party cookies and first party data but what happens when interaction content is mentioned and expected to thrive, well this interactive data has been around for a long time now but it is an application tend to be excluded from marketing strategies with the reason of no budget for it. Whale quizzes and product selection tools are almost as old as the internet itself, the future of interactive content could someday include artificial intelligence, machine learning, and personalization at scale.

What is Zero-Party Data?

This is data generated on a company’s website and then used by that ocmpany, it is the most valuable type of information because no one else has it, which makes this a goldmine for marketers. The information that your customers or leads provide you directly can include email preferences, topic interests, product interests, and account configurations in order to add personalized profile property tags to each of your subscribers’ profiles whenever they click on certain buttons with personalized syntax. If you want to know how to do this check what is and how to power up your email marketing strategy with Data-Driven.

On average, the most powerful way to collect Zero-Party data could be through a configurated quiz where you pick what kind of product will work best for you, the amazing about this strategy is how directly but indirectly to the audience they’re getting closer to your brand by providing answers. The goal of this is to depending on some characteristics and questions, or the solutions to an existing problem, you go through this quiz and will show you what specific item will help the existing issue you’re having or what product fits best for you. So it will come to your subscribers as a recommendation calculated based on their real requests.

At some point, the internet forgot about the assistance factor when it comes to shopping. When it comes to in-person shopping the vendor and assistant in the shop is someone that feels closer and expert enough to recommend or help with the stores products, so why don’t implementing this online as well. The internet needs to go back and have a better understanding of what is making people buy in real world and create more tools and systems to incorporate these in the current websites. Making it happen is not only for e-commerce, it will actually perform good for all businesses.

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