8 areas business journalists cover

A business journalist is responsible for researching and reporting on financial and corporate news to inform the investor community and the public of essential market developments.

They typically focus on corporate earnings, mergers and acquisitions, business and market trends, industry sector performance, management changes, macroeconomic conditions, and Wall Street analysis.

Journalists may also cover the financial and regulatory issues that impact public and private companies. Business journalists must understand economics, finance, and markets to investigate the stories they report on successfully.

They usually have access to the latest data to help them analyze complex financial topics and industry trends.

What is a business journalist?

A business journalist is a reporter who covers economic and business news. They may work in the business section of local newspapers, on TV news shows, or at well-known business publications.

Strong writing skills that inform and engage readers are essential to succeed as a business reporter. They must know the business world to locate potential leads and create relationships with people who can provide information for upcoming news stories.

To remain current in the rapidly shifting media landscape, business journalists must learn about new techs, like social media, and software programs, like InDesign, to source and compose their stories.

Suppose you want to be a business journalist. In that case, St. Bonaventure’s journalism career path will equip you with the capabilities needed to constitute a successful career in journalism in this transforming media landscape. A digital journalism master’s program encourages you to delve into digital media and acquire skills beyond the standard writing, reporting, and editing techniques. The SBU program helps you connect with audiences on multiple platforms through photography, video, design, and audio.

What a business journalist does

A business journalist covers stories related to businesses, their executives, initiatives, and operations. They may also examine business practices, ethics, and leaders. They may devote time to talking to business heads, founders, managers, directors, and associated individuals.

These reporters create print media content, compose broadcast media scripts, and produce live or recorded reports. Most business journalists work in the media industry, particularly for the large companies that own most public television and radio stations.

Radio or television broadcasting companies, like cable news networks, employ some business journalists. Around a fourth of journalists are independent contractors. They may also take on roles in newspapers, magazines, or digital media outlets.

Skills of a business journalist

Here are the skills a business journalist must possess.

Research skills

Research skills are essential for any business journalist as the success of their stories and the accuracy of their reporting depend on gathering and verifying reliable, up-to-date information.

Business journalists must know how to look for information on various topics, including trends, financial news, industry developments, and company performance.

They must also be able to effectively interview sources, analyze data, draw meaningful conclusions, and present their findings clearly and compellingly. Research skills are invaluable in helping make accurate, well-documented, robust, and engaging stories.


Storytelling involves transforming facts and data into narratives and stories that connect people and the companies or organizations they work for. Business journalists who have a solid narrative style use their skills to tell stories that capture the attention of readers and viewers.

They highlight a company’s objectives, successes, and challenges while conveying a sense of what goes on behind the scenes. Business journalists create compelling stories that feature a broad cast of characters, from the company’s employees to its customers.

Good storytellers can explain difficult concepts, making complex topics accessible and exciting. They also make dry topics, like financial statements, engaging and readable for various audiences.


Writing skills enable writers to convey complex and dynamic stories to their readers interestingly and compellingly. It means knowing how to research, evaluate, and interpret financial data and then communicate it in a way that is easy to understand and inspiring to others.

A great writer must also be able to craft a compelling story that captures the reader’s attention and leads them through the articles. Good writing skills are essential for producing attractive, accurate, and informative business journalism.

These include communicating complicated financial principles or news using simple, compelling, exciting language, researching accurately and deeply, building relationships with sources, and gathering meaningful information.


Communication effectively delivers information and ideas to a specific audience engagingly and concisely. Business journalists must be able to communicate ideas and stories effectively to key stakeholders, decision-makers, and the public.

To do this, a business journalist must be able to write and speak clearly and effectively as well as understand the topics and ideas related to business.

They must be willing to ask questions to obtain essential information, summarize complex economic or financial data, and deliver stories to television, radio, or print outlets. It is also vital for business journalists to be able to think critically to present fact-based stories and create clear narratives.


An investigation is the ability to thoroughly and accurately research current and upcoming business-related topics. It involves not only the analysis of data, trends, and economic and financial information but also the ability to understand the implications of news events for companies, industries, and markets.

Qualified business journalists must also possess a solid curiosity to uncover a story’s facts and discover the motivations and implications of news stories. An investigative business journalist probes the news to gather valuable and accurate information to help better inform the viewing or reading public. They should also be adept at finding reliable sources and interpreting complex data to produce accurate, well-researched news stories.

What is the role of a business journalist?

Here are the roles of a business journalist.

Develop story ideas

As a business journalist, you generate relevant, high-quality stories to inform the public about the latest business news. To develop story ideas, research a topic or event, analyze the build, and create a unique story, you may focus on a particular business sector or track an emerging trend.

Interviewing people in the industry with different perspectives can be a great way to gain unique insights and ask questions that lead to discovering fascinating stories. Staying abreast of technological, noteworthy financial, and public policy changes is crucial to analyzing the news and developing story ideas. Additionally, by cultivating meaningful relationships with influencers in the industry, journalists stay informed and create the best stories.

Analyse financial statements

It is essential to understand financial statements to report on a company’s performance as a business journalist. Financial statements can provide a wealth of information that helps a journalist determine the financial health of a business.

By analyzing the various elements of a financial statement, a business journalist can uncover significant trends that inform their reporting.

To analyze financial statements, the journalist will need to focus on the balance sheet, the income statement, the idea of cash flows, and other financial information that may be applicable. They should examine the balance sheet to determine the overall health of a company’s assets, liabilities, and equity. Analyzing the income statement helps identify the company’s performance in terms of net income, revenues, and costs.

Develop news strategies

Developing news strategies involves researching and gathering the necessary information for news stories, identifying emerging business trends, and utilizing various storytelling techniques to bring stories to life.

It is essential to use a combination of traditional research methods and creative approaches, such as online surveys and interviews, to get the material needed to build an effective news strategy. The news strategy should cover new, upcoming, or trending business topics. It is essential to keep up with the latest developments in the business world and be aware of any interesting or unique angles.

As a business journalist, it is also helpful to understand economics, finance, investing, management, and other related topics to provide a more complete story.

Write reports and features

As a business journalist, you must report on all aspects of the economy, companies, and industries. The work includes writing news stories, in-depth features, interviews, industry analysis, trend spotting, and expert commentary. In addition to writing articles, you may produce content for other outlets, such as radio, television, and business publications.

To write accurate and up-to-date news stories, you must stay abreast of current events in the business sector. You may also need to develop relationships with industry experts so they can provide insights and analyses for your pieces.

When writing feature stories, you must combine your investigative skills with your business sector knowledge. Digging deeper than surface-level facts and building a comprehensive picture using hard and soft data are essential. Feature stories should be exciting and engaging, as well as informative. 

Participate in panel discussions

Business journalists participate in panel discussions to provide insights and analysis of current industry-related news and trends. Facilitating a balanced conversation allows panelists from different perspectives to share their views.

Business journalists drive the conversation and answer pertinent questions from the audience. One may also be required to be an organized moderator of the panel, managing the time to ensure that all panelists have an adequate opportunity to speak while providing the conversation remains on topic and relevant.

As a business journalist, you must research before the discussion to provide an informed perspective and be an unbiased observer and contributor during the debate. In doing so, you can keep the audience engaged and ensure everyone learns valuable information on the subject.

Different areas business journalist cover

These are some of the areas business journalist covers.


Finance is a vast and complex field that affects virtually all aspects of the global economy, from the stock market and households’ financial stability to corporate decision-making and governmental economic policy. As a business journalist covering finance, it is crucial to have an in-depth understanding of the various economic, political, and legal factors that shape this field.

It requires an understanding of financial instruments, capital markets, macroeconomics, monetary policy, taxation, and other topics.

Business journalists covering finance must be familiar with news sources related to the field. Equally important is the ability to read and interpret financial statements, balance sheets, and other complicated documents to briefly identify and explain economic trends.

Additionally, finance business journalists must be adept at quickly and accurately covering developing stories in the field, such as changes in interest rates, stock market movements, corporate earnings, and new regulations.

Politics and policy

As a business journalist, it is vital to be able to cover and interpret the political and policy developments that may affect businesses. This involves everything from understanding the role of governments and their regulations to understanding the implications of local, state, federal, or international laws on industries and individuals.

Additionally, understanding the various political ideologies and their impact on specific industries can play a significant role when reporting on business. Research into the area’s history is written, and staying current on current events may also be necessary to effectively and accurately cover the politics and policies that affect businesses.


Staying on top of the latest developments in the energy sector is critical for a business journalist. It includes understanding energy production and its uses, political and economic implications, emerging technologies and trends, and the scientific theories and research related to it.

Covering insights on the sector’s legal, environmental, and financial issues is essential. The energy space impacts multiple industries, from automotive and utilities to finance, so it is necessary to be aware of each to provide context and analysis.


Technology is an ever-changing field, especially in today’s digital age. Business journalists must stay on top of the latest news and developments to inform their readers. This means covering topics such as new digital tools, market trends, and emerging technologies that could soon have a massive impact on businesses.

Additionally, tech-related stories may include reporting on the ongoing implications of artificial intelligence and automation on current and future workforces. It is the business journalist’s job to keep readers abreast of the latest news and developments in the ever-growing field of technology, helping them to make informed decisions about their business.


Business journalists must understand the latest news and trends in the manufacturing sector. This includes keeping up to date on the latest technological advancements, information on tariffs and global trade advances in automation, and policy changes that could affect the industry.

Staying abreast of the manufacturing sector’s political and ethical issues, such as environmental regulations, labor laws, and workplace safety standards, is essential. As a business journalist, you have the power to inform your readers about the current state of the manufacturing sector and provide insight into the industry’s future.


Entrepreneurship refers to creating and managing a business from the ground up, from the initial idea to the actual product or service. It involves taking risks and designing creative solutions to problems, but it also entails thinking things through and working hard to make it all happen.

As a business journalist covering this area, one must understand the core concepts of entrepreneurship, its challenges and risks, and its various business models. Additionally, journalists should be able to utilize their writing skills to capture the enthusiasm and energy surrounding entrepreneurship, including multiple stories of successful and unsuccessful entrepreneurs 

Real estate

Real estate is a crucial and dynamic sector of the business world. As an area business journalist, you must cover this market’s vital developments and stories.

You will cover housing market trends, new construction projects, development regulations, investor activity, sales figures, economic policy changes, and more. You should also prepare to identify and interview key players, from developers to politicians to industry professionals.

Additionally, you should be able to identify both positive and negative trends in the real estate industry, highlighting matters of public importance. By doing so, you can inform residents and businesses about the critical issues related to real estate in your area.


Marketing is an integral aspect of the success of any business. Covering marketing as a business journalist can encompass a variety of topics.

These topics include the latest marketing trends, innovative marketing initiatives, the impact of technology on marketing strategies, the various marketing channels a business can use, and more.

It is vital to explore the multiple angles of marketing, ask the right questions, and deliver detailed, factual-based stories that offer genuine insight into the topic. Such accounts should highlight the successes and failures organizations have experienced in their marketing efforts and what those lessons can mean for the industry overall.

Through such stories, business journalists can help inform and educate business leaders on the various marketing strategies that can drive their businesses forward.

Final thoughts

Business journalism is crucial to informing and engaging the public on economic and business events. It requires a keen eye for detail, an understanding of complex financial information, and a passion for news and storytelling to accurately and fairly cover business topics.

As a business journalist, you must cover various topics, from economic news to individual company announcements. By doing so, you will be in a unique position to inform audiences, act as a watchdog of corporate practices, and help shape the future of the business world.

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